Wix Review

Pros:

  • pros Free version
  • pros Multiple design options
  • pros Mobile app
  • pros App market
  • pros Free hosting
  • pros Multilingual sites
  • pros Backup and restore
  • pros Detailed knowledge base

Cons:

  • cons Slow load times on mobile
wix review logo

Score: A

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When it comes to constructing a website, it’s rare to find a platform that supports both the step-by-step methodical process and the intuitive, roll-your-own approach. That’s why Wix is so special.

In this Wix review, we will tell you about the many aspects of Wix that make it a unique DIY website builder.

Backstory 

Wix began with a trio of entrepreneurs. Avishai Abrahami, Nadav Abrahami, and Giora Kaplan were at the beach to discuss the high-tech project they were working on. But instead of working on the project, they found themselves complaining about how complicated and time-consuming it was to create the project’s website. There had to be a better way.

That was the inspiration for the Wix website builder.

Since its launch in 2006, Wix has been unstoppable on its way to becoming one of the world’s top website builders. Today, Wix caters to the needs of more than 180 million users worldwide. The company’s headquarters are in Israel, but the company also has offices in Lithuania, Germany, Brazil, Ukraine, Ireland, Canada, Japan, and the United States.

Wix’s success can be attributed to a combination of great great features and affordable services rolled up together in an easy-to-use package.

How Do I Use Wix?

The short answer: however you like. With Wix, users can choose from three options for designing and managing websites – ADI, Editor, and Corvid.

Wix ADI 

Maybe you’re in a rush to get your website up and running. Maybe you aren’t into computers and you just want the whole process to be completed with as little of your time and effort as possible. Wix Artificial Design Intelligence is here to help.

With ADI, all you need to do is answer a few questions about the kind of website you want. Based on your answers and the information it can find online, ADI will build you a website within seconds. Once it’s done, you can add features as well as tweak your layout and style.

Wix Editor

Prefer a hands-on approach? Wix gives you the absolute freedom to create any kind of website you want. Its drag-and-drop visual construction system is unlike others of its kind. It is minimally restrictive – it allows you to place anything anywhere. With the help of more than 500 templates, tons of fonts and animations, delightful video backgrounds, and cool scroll effects, users can easily make one-of-a-kind websites.

If none of the templates are to your liking, you can click on blank templates and make your own. The Wix Editor truly grants unlimited possibilities to non-coders.

Wix Corvid

Corvid is an open development platform for advanced users. With Corvid, you can access the Wix application programming interface to make API calls from functions you write yourself in JavaScript. You can develop and debug code in the Wix integrated development environment or use the editor of your choice.

Corvid might not be relevant to non-programmers, but if at any point you decide on further customizing your website, you could hire a web developer to take full advantage of Corvid’s capabilities.

Editor X

Users can look forward to Wix’s Editor X, which the company is sharing in beta form now. The new Wix website creation platform promises a number of useful codeless design options. It is primarily intended for designers and marketing agencies, though some of its features would be beneficial to almost any Wix users – especially features that would aid in your website’s responsiveness, an issue that Wix struggles with a bit. But more on that later.

Pricing

The creators of this website builder decided that there would be no trial with Wix. Instead, there is a Wix free plan that never expires. The free version does have quite a few limitations, however, so most people eventually decide to upgrade to one of the premium Wix pricing plans. The prices listed in the tables below are based on annual subscriptions.

Website Plan

Price

Connect Domain

$4.50/month

Combo

$8.50/month

Unlimited

$12.50/month

VIP

$24.50/month

Business & eCommerce plans

Price

Business Basic

$17/month

Business Unlimited

$25/month

Business VIP

$35/month

Pricing Plan Breakdown 

Bandwidth

To keep loading times nice and quick, you will need plenty of bandwidth. The Unlimited, Vip, and business packages include unlimited bandwidth, while the two least expensive packages are restricted to 1 and 2 GB of data transfer per month.

Storage space

The more storage space your Wix websites have, the more photos, videos, or music you can add to them. The lowest-priced package starts with 500 MB, and as the prices keep increasing, so do the storage sizes. 

Video time

The paid plans allow you to upload videos longer than 10 minutes, stream live media for up to three hours, add your logo to the video player, and let others embed your videos on their sites. How many hours of video material you can upload depends on your plan, and it ranges from 30 minutes to an unlimited number of hours.

Ads

To remove Wix brand ads, you must pay at least for the Combo plan. Out of the paid plans, only the $4.50 one displays them.

Apps

Site Booster and Visitor Analytics apps are included in all the packages from Unlimited and up. Their value, as stated on Wix.com, is $60 each.

Logos

Full commercial usage rights and various file types for a professional logo come with the VIP, Business Unlimited, and Business VIP plans. With the VIP package, you get more than 40 versions of your logo, conveniently sized for use on social media (Facebook, Instagram, Twitter, Etsy, YouTube, and LinkedIn). We will provide a few more details regarding the Wix logo maker in a moment.

Support 

All paid plans receive premium support, while the VIP and Business VIP plans also entitle you to Priority Response and VIP Support. Priority Response means that you will get a quicker reply to inquiries, and VIP Support gets you ahead of everyone else when calling Wix’s customer support representatives Monday to Thursday from 6 a.m. to 5 p.m. Pacific time.

Domains

Every paid package lets you connect your Wix web page to a custom domain, thus building your brand’s professional image. Additionally, aside from the Connect Domain plan, all the plans include domain registration for one year. 

Google Analytics

Tracking your site’s traffic and finding ways to attract more visitors are key parts of maintaining a successful online presence. For that reason, Wix offers premium plan users access to Google Analytics.

Favicons 

Favicons are the small icons associated with your website that appear in browser tabs (like the Wix icon at the corner of your tab while you’re on Wix.com). As a Wix premium plan user, you will get your very own favicon.

Hosting

From free to paid packages, Wix hosting has your back. This is an excellent deal, since most website builders charge extra for hosting services. The free web hosting includes SSL encryption certificates.

Services for business plans

Wix’s Business and eCommerce plans allow you to accept online payments. Both credit cards and PayPal are available as payment methods. 

Free Plan 

If you’re going to build a Wix free website, you might find yourself struggling with a couple of things:

  • Assigned URL: You won’t be able to connect to a custom domain.
  • Wix ads: Your pages will be littered with them.
  • Storage: Your maximum storage space will be 500 MB.
  • Bandwidth: Limited to 500 MB per month.
  • Online payments: Not included.
  • Customer support: Available, but you might be on hold for a while.
  • Google Analytics: Not included with this plan.

The Wix free plan isn’t bad if you have modest intentions for your website, but odds are you will soon find yourself in need of benefits offered by the premium Wix plans.

Money-Back Guarantee

There are two risk-free ways to try Wix and see if it’s the website builder for you. You can build a free website – and probably get annoyed with the free plan’s many restrictions. Or you can purchase one of the premium plans and cancel it if you find it is not to your liking. You have 14 days to use Wix and apply for a full refund if you decide it’s not for you.

The 14-day limit is built into Wix’s licensing terms, but there is a slight chance that you get your money back even after that time has passed. The employees at Wix review later requests and decide whether refund seekers are eligible for reimbursement.

Mobile App

The Wix mobile app is like a pocket assistant that helps you run the online side of your business and interact with your customers. You can even build your website with it. The app is free and available for both Android and iOS. It’s especially useful for running a blog, managing an online store, offering services, and organizing events.

App Market

No Wix review would be complete without mentioning the abundant assortment of applications that can be found in the Wix App Market. More than 300 web apps are located there, conveniently arranged by category. Other website builders will often present you with third-party apps exclusively, but not Wix. In addition to the third-party apps, Wix offers a solid catalog of its own inventions as well.

SEO tools

Operating a business can be hard enough, but in this day and age, it usually means owning a website and ranking it high on Google search results pages. This is where search engine optimization comes into play. 

When it comes to the pros and cons of Wix, its SEO abilities have been deficient, frankly. But its SEO tools have greatly improved in recent years. They now produce some of the best results you can expect from these kinds of tools. You can edit page titles, add 301 redirects, customize meta tags, and much, much more.

Fast loading times are also very important for your Google ranking, and even though Wix’s aren’t bad, they could be better, especially on mobile devices. The new Editor X seems in part to be a sort of remedy for this problem. We shall see.

Logo Maker

A Wix Logo Maker review doesn’t need to be lengthy, simply because the process is so easy. You can either sit back and let the Logo Maker design a logo on its own based on information about your business that you have provided, or you can completely design it yourself. With Wix, it’s always a choice: Do it yourself or leave it to the machines.

Additional Notes 

We want to specifically point out two Wix features that aren’t always a part of website builders – the multilingual and backup options. 

If you want to attract a larger number of viewers or you live in a multilingual country, Wix can help you translate your website into more than 100 languages. Currently, Wix Multilingual isn’t supported by Wix ADI, but a survey is in progress, and if enough people vote for it, the feature might be added.

As odd as it may sound, some website creators, like Squarespace, don’t have automatic website backups. Wix saves several versions of your website and lets you restore the website to any one of them with just one click.

Customer Support

To be honest, you might not even need Wix support. While designing your website, you will see little question marks that are linked to Wix’s help center. This knowledge base is filled with explanations and video tutorials. If you encounter a problem that you can’t resolve with the help of this online library, you can either submit a ticket or request a call-back. 

The call-back service is available during regular business hours Monday through Friday in English, French, German, Italian, Japanese, Portugese, Russian, and Spanish. Wix’s customer care representatives are usually very quick to respond to both tickets and call requests. They will happily spend time with you explaining steps you can take to resolve your issue or problem.

The single flaw we found regarding Wix customer service is that there is no live chat option. Knowing the speed at which Wix implements improvements, a chat feature might not be far off.

Mobile App

The Wix mobile app is like a pocket assistant that helps you run the online side of your business and interact with your customers. You can even build your website with it. The app is free and available for both Android and iOS. It’s especially useful for running a blog, managing an online store, offering services, and organizing events.

App Market

No Wix review would be complete without mentioning the abundant assortment of applications that can be found in the Wix App Market. More than 300 web apps are located there, conveniently arranged by category. Other website builders will often present you with third-party apps exclusively, but not Wix. In addition to the third-party apps, Wix offers a solid catalog of its own inventions as well.

SEO tools

Operating a business can be hard enough, but in this day and age, it usually means owning a website and ranking it high on Google search results pages. This is where search engine optimization comes into play. 

When it comes to the pros and cons of Wix, its SEO abilities have been deficient, frankly. But its SEO tools have greatly improved in recent years. They now produce some of the best results you can expect from these kinds of tools. You can edit page titles, add 301 redirects, customize meta tags, and much, much more.

Fast loading times are also very important for your Google ranking, and even though Wix’s aren’t bad, they could be better, especially on mobile devices. The new Editor X seems in part to be a sort of remedy for this problem. We shall see.

Logo Maker

A Wix Logo Maker review doesn’t need to be lengthy, simply because the process is so easy. You can either sit back and let the Logo Maker design a logo on its own based on information about your business that you have provided, or you can completely design it yourself. With Wix, it’s always a choice: Do it yourself or leave it to the machines.

Additional Notes 

We want to specifically point out two Wix features that aren’t always a part of website builders – the multilingual and backup options. 

If you want to attract a larger number of viewers or you live in a multilingual country, Wix can help you translate your website into more than 100 languages. Currently, Wix Multilingual isn’t supported by Wix ADI, but a survey is in progress, and if enough people vote for it, the feature might be added.

As odd as it may sound, some website creators, like Squarespace, don’t have automatic website backups. Wix saves several versions of your website and lets you restore the website to any one of them with just one click.

Customer Support

To be honest, you might not even need Wix support. While designing your website, you will see little question marks that are linked to Wix’s help center. This knowledge base is filled with explanations and video tutorials. If you encounter a problem that you can’t resolve with the help of this online library, you can either submit a ticket or request a call-back. 

The call-back service is available during regular business hours Monday through Friday in English, French, German, Italian, Japanese, Portugese, Russian, and Spanish. Wix’s customer care representatives are usually very quick to respond to both tickets and call requests. They will happily spend time with you explaining steps you can take to resolve your issue or problem.

The single flaw we found regarding Wix customer service is that there is no live chat option. Knowing the speed at which Wix implements improvements, a chat feature might not be far off.

Conclusion

Website building platforms tend to be specialized for certain types of users or for specific applications. Wix transcends such divisions. Novice or professional, blogger or photographer, store owner or event planner, it doesn’t matter. Wix is there to assist you. Add affordable prices, and it becomes clear why millions of users around the world have adopted Wix as their top choice.

FAQ

Why is Wix the best?

Wix is one of the top-rated builders on the market because it offers great value and can be used by just about anyone. It also has a pretty solid free plan.

Is Wix worth the money?

You may be able to find cheaper website builders, but you will have a hard time finding one that provides as much as Wix does.

When is Wix a bad idea?

Wix is an excellent overall choice for all your website designing and managing needs. You can read through our Wix review to see why. The one problem you might encounter has to do with Wix’s mobile optimization. Some websites are slower than they should be when accessed over the phone.

How much does Wix cost per month?

You can build a free website with Wix, but if you’d like more bandwidth, storage, and services, you can upgrade to one of the paid plans. The prices range from $4.50 per month to $24.50 per month for personal websites and from $17 per month to $35 per month for business websites.