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HubSpot CRM Review

ByDragomir Simovic
January 21,2022
We form affiliate partnerships with some of the companies mentioned in our reviews, which means we may get a small monetary compensation every time you purchase a product using the links on our website. This does not influence the contents of our reviews. Learn more by reading our Affiliate disclosure.

HubSpot is one of the best known software development companies, famous for its innovative nature, great relationship with customers, and amount of free features. Our HubSpot CRM review dives into its customer management system to see whether the advertised free options are worth your time or not. Here is what you can expect from the software.


Key features of HubSpot CRM are free. See review for more details.

pros thumb up Pros
  • Beginner-friendly
  • Free core features
  • Great reputation
  • Hundreds of integrations
  • Numerous customization options
cons thumb down Cons
  • Not suitable for big companies
  • High prices at enterprise level

Features & Pricing Plans

The key features of HubSpot CRM are always free. You will never be locked out of a tool after a trial period or denied access to a section that was initially available. The company makes sure you know this because it’s an essential part of the HubSpot company culture. So, how does it earn money?

The HubSpot CRM app relies on the so-called freemium concept. The core features are free but the add-ons and full versions of some tools require a subscription. While some users and companies are satisfied with what the free option has to offer, others use it as a prolonged demo version to test out the software’s functionality and find out about HubSpot pros and cons before making a purchase.

Free Features

Let’s take a look at some of the free HubSpot CRM features you can play around with:

  • Contact management – The app’s management tool gives you a comprehensive list of all your potential leads and lets you categorize them any way you want. The section is completely customizable and can include around 100 different filters. Of course, you have a separate list for companies that looks pretty much the same.
  • Activity feed – Whenever you send a tracked email to any of your clients, it will appear in the feed. Use the tab HubSpot CRM Contacts to review the status of your emails and make sure they’re on the right track.
  • Conversations – The conversation tab is all about communication with your visitors. You can connect the company’s inbox with your site’s email, live chat options, forms, or Facebook Messenger. You can automate the process as much as you’d like and create quick response snippets.
  • Ad management – With this simple CRM tool, you can join all your social media campaigns from Facebook, Instagram, LinkedIn, and Google. As is the case with most of the software’s functions, you don’t have to have any prior experience with ads. Everything is intuitive and the site offers a short demo so you can learn the basics.
  • Deal management – HubSpot free CRM review tools let you organize your deals by stages with a number of categories and filters. Of course, it’s completely customizable like the rest of the sections.
  • Ticket organizer – You can also handle users’ complaints through HubSpot’s simple ticketing system with a minimum amount of hassle.

Pricing Plans

Based on what you want to do with your CRM, there are a couple of pricing options at your disposal.

The first plan we’ll mention in our HubSpot CRM review is the Sales Hub package. The cheapest option (Starter) will snatch $40 from your monthly budget but will unlock a couple of useful features. For example, you’ll be able to create professional quotes to send to your potential customers, call them through VOIP directly from the HubSpot interface, or analyze detailed reports for your sales.

The Professional package makes a big jump to $400 a month, unlocking some of the more advanced features. The biggest advantage is a host of team management options. According to small business CRM reviews on the web, this is a favorite among startups in terms of price-to-benefit ratio. This HubSpot CRM pricing plan also includes email automation, video sharing, and advanced product management. Whether this is worth the ten-fold jump from the Starter package depends solely on your business needs.

The Enterprise plan makes yet another jump with a price of $1,200 per month. With its specific user roles and special permissions, this plan takes team management to a whole new level. It is also possible to transcribe your calls automatically, track recurring revenue, and use predictive lead scoring to plan out your attack strategies.

It is possible to control your HubSpot CRM cost by opting for one of the bundles or creating one yourself. For example, the Growth Suite bundle costs $50 a month and consists of the basic plans for Marketing Hub, Sales Hub, and Service Hub. This is an exceptional way to combine more packages and save up in the long run. 

The company loves its customization options. If you get more use out of one hub over another, you can even create your own bundle. It’s possible to combine absolutely everything. So, for instance, you can mix an Enterprise Sales package with the Starter Marketing and Professional Service Hubs. HubSpot CRM reviews show that users prefer this method to pre-determined plans.

Registration & Ease of Use

Before you can try out HubSpot’s free CRM cloud software, you need to make an account on the website. It is completely free. You just fill out your name, email address, a couple of details about the company and choose which demo you want – for marketers, sales people, or sales leaders. It is a great way to do a quick review of HubSpot free CRM tools and get a feel for the software’s functionality. Every step will offer you links to additional reading material and you can redo the tour at any time. At the end of it, you’ll be greeted by a simple checklist of tasks you need to complete to set everything up for your business.

The interface of this desktop CRM software is uncomplicated and fully customizable. You can make use of a dozen preset dashboards or create one from scratch with your specific needs. The top bar gives you quick access to different sections and tools, while the icons in the upper right corner let you review HubSpot CRM account details. You don’t need any previous experience with this type of software to find your way around it. The layout is logical and familiar, created with beginners in mind. However, if you do get stuck at any point, you can always reach out to customer support via live chat in the lower right corner.

Dashboard permissions allow you to share your data with others in the ‘view-only’ or ‘edit’ mode. You can filter the data in your reports individually, or jointly from the main dashboard menu. As expected from HubSpot, you can integrate the program with hundreds of applications though the App Marketplace. Besides that, you can acquire different templates and modules through the Asset Marketplace. 

HubSpot CRM overview of the tools in the top bar clearly lists the premium features by putting a special icon next to the item. That way you know exactly what add-on you’ll need to acquire it. Everything that’s not marked is free and won’t be charged anytime in the future. This is arguably the company’s main selling point so don’t be surprised if you stumble upon that statement at least a couple of times on the website.

Customer Support

As we’ve mentioned before, you can contact HubSpot customer support at any point by clicking on the popup icon in the lower right corner. You have two options – either search through the site’s comprehensive database or talk to the HubBot. Despite the fact that companies who use chatbots often seem impersonal and distant, HubSpot CRM reviews show this one is quite useful. It quickly offers solutions to your problems and connects you to the first available support agent.

The agents are extremely pleasant, friendly and, most importantly, knowledgeable. They can handle most of your issues in a timely manner, with the inclusion of links or screenshots where necessary. If you’ve ever had the (mis)fortune of dealing with customer support on other sites, you’ll notice that this is a whole new league.

If you’re a bit old-school, CRM also offers support via phone. While this service is mostly used for sales and subscription plans, it can also be a great way to hear more about the service and get a review on HubSpot CRM tools in the premium packages. Since it is a global company with numerous branches all over the world, they have available phone numbers in America, Europe, and Asia.

Reputation and User Reviews

HubSpot is a well-known company with a solid reputation and hundreds of glaring reviews all over the web. The Better Business Bureau gave it an A+ rating, while Capterra ranked it at 4.5 stars based on more than 2,500 HubSpot CRM customer review posts. If you visit G2, another reputable website with years of experience in the industry, you’ll see that HubSpot excels there as well with nearly 6,300 reviews and an average score of 4.3 stars. Over the years, the company has received awards and accolades in various categories for its contribution to the world of marketing and online sales.

Of course, users do have complaints, and even positive reviews sometimes leave room for improvement. Some users have complained about the lack of auto-save features in the HubSpot CRM Software. You could be meticulously uploading information for hours, only to lose it all because of one random bug with your connection or browser.

When users talk about the pros and cons of HubSpot marketing automation, the emailing features get special praise. It is intuitively easy to set up a campaign, and organize your leads in a couple of minutes.


There are a couple of software solutions on the web that might compete with HubSpot when it comes to customer relationship management – Agile CRM, Zoho CRM, and Salesforce. Let’s see what all of these companies have to offer and how they compare to this product.

Agile CRM vs HubSpot

Agile CRM was founded in 2013 and is one of the leading customer management companies in the world. Agile doesn’t fall behind HubSpot with its A+ rating on BBB and mainly positive user reviews on the web. Both companies offer free plans as a starting point but Agile CRM starts to charge after 10 users, whereas HubSpot remains free. Both platforms offer a good amount of features but, according to users, HubSpot has a slightly better interface. On the other hand, Agile CRM’s prices are much lower, even at an enterprise level.

Zoho CRM vs HubSpot

Zoho Corporation was founded in 1996, slowly finding its place in various parts of the industry. Today, it has dozens of products covering everything from customer management, marketing, and finances, to human resources, app development, and analytics. Reputation-wise, Zoho CRM has had some problem points. Despite being in the business for years, the company still isn’t BBB accredited and has a score of D-. Zoho CRM offers high-quality tools but requires a subscription plan after just three users. In addition to that, Zoho offers fewer integrations than HubSpot and lacks some useful features like access controls.

HubSpot CRM vs Salesforce

Another business that somehow isn’t BBB-accredited despite being on the market since 1999, Salesforce is one of the biggest HubSpot competitors out there. A head-to-head CRM software review of these two products reveals some interesting facts. While HubSpot focuses its attention to beginners, Salesforce provides incredible customization options suitable for professionals of all levels. This reflects in pretty much every category – HubSpot is focused on small and medium-sized businesses, while Salesforce aims much higher with complex tools and support for complex projects.


We’ll end our HubSpot CRM review with a couple of points. HubSpot is undoubtedly a great choice for beginners and young companies looking for scalable solutions. The CRM grows with you, and thanks to the customizable pricing options, you can choose only the elements you really need. The fact that most of the core features are completely free gives the company a great advantage over the competition and works as a superior trial mode. It is a solid starting point and an affordable choice you can’t go wrong with.

Is HubSpot CRM really free?

Yes, the basic features offered with a free account won’t cost you anything. However, as you can read in our CRM HubSpot review, the software works as a freemium product. This means that while the basics are free of charge, you will need to pay for more advanced tools through add-ons. Whether the free plan will be enough to satisfy your professional needs is entirely up to you.

What is HubSpot CRM used for?

At its most basic level, HubSpot CRM manages the company’s interactions with its potential clients using various tools. However, this can include a host of different elements from email marketing, customer support, and team management, to landing pages, SEO practices, or automation services. There are numerous pros and cons of HubSpot CRM that we’ve listed at the very beginning of this article that might help you decide if the company is the right choice for you.

Is HubSpot better than Salesforce?

Both of these companies have great user reviews on the web but they are created with different purposes in mind. HubSpot CRM is created with small and medium-sized companies in mind, ensuring that it’s beginner-friendly throughout. Salesforce, on the other hand, has a higher level clientele in mind, offering various customization options reserved for advanced users. Check out our full HubSpot CRM review and learn more about the software.