Affiliate & Editorial Disclosure

BoldLeads | Reviews by SmallBizgenius

ByIsidora Alimpic
January 20,2022
We form affiliate partnerships with some of the companies mentioned in our reviews, which means we may get a small monetary compensation every time you purchase a product using the links on our website. This does not influence the contents of our reviews. Learn more by reading our Affiliate disclosure.

BoldLeads’ lighting bolt logo is evocative of a new Netflix crime series. However, those in the real estate industry know that BoldLeads’ services are far more powerful than they are entertaining, although admittedly a little bit less exciting. Dozens of BoldLeads reviews sprinkled across the internet attest to this company’s success in providing numerous real estate leads for realtors. 

If you’re new to the world of real estate, you still might be slightly confused as to what exactly this company does. Read on to find all the answers you’re looking for.


Automated CMA offered with add-ons. You can contact the websites for exact quote. Read more in our review.

pros thumb up Pros
  • Exclusive leads
  • Automatic follow-ups
  • Easy to use
  • Text Concierge
  • Third-party add-ons
  • Great customer support
cons thumb down Cons
  • Prices aren’t displayed on the website


Magic happens when people who are experienced in a branch of business single out a problem and develop a solution for it. That’s exactly what happened with BoldLeads. Believe it or not, it’s a product of a mother-son duo – the mother being a real estate agent and the son a marketing expert. In 2013, they founded a lead generation company that also offers a follow-up system. With 6,000 clients in both the USA and Canada, it’s safe to say that they’ve been doing a pretty good job. 

This family-operated company has received many awards for diversity, leadership, culture, professional development, and work-life balance, to name a few. Considering that it’s a relatively young business, its B rating on BBB is quite satisfactory, and we expect it to keep getting higher.

Upon closer inspection of the website, you can see that the logo now includes the words: “by Propertybase.” Propertybase is a platform that deals with real estate customer relationship management and marketing. Since January 2019, it has been BoldLeads’ parent company. According to the press release provided by Propertybase that same month, BoldLeads’ independence wouldn’t be affected, meaning that it will continue to operate as it did before the acquisition. We certainly hope this is the case, but only time will tell.  

As we discovered during our research for this BoldLeads review, there don’t seem to be any noticeable changes regarding the quality of the services for now. 

Lead Generation

First of all, let’s clarify what lead generation is. Simply put, it’s a process of finding customers for the type of services that you offer. Lead generation companies do this by creating online content that requires strangers to submit some form of contact information, like a job application or coupon. BoldLeads’ specialty is real estate leads – the company collects them through ad campaigns that are focused on people who wish to buy or sell properties.

The unique thing about BoldLeads’ services is that the company provides exclusive real estate leads. This is a huge advantage for you because it means that no one else will have the same leads as you do. That way, you can take your time to properly tend to your leads and direct your energy towards running your business, instead of rushing to beat your competitors. 

The goal is to locate leads that have yet to contact an agent or a broker, and get them to entrust you with their buying or selling needs before anyone else. That is why BoldLeads’ system sends the leads directly to your account as soon as it acquires them. 

BoldLeads ads are simple and well-designed. There’s no excess of text that an interested individual has to read through in order to get to the point. They usually present people with the opportunity to receive home value reports, property listings, or a catalog of likely buyers. It’s a straightforward approach that attracts the right kind of audience.

Nurturing Your Leads

Having a ton of leads is worthless if you can’t convert them into actual customers. This step is called nurturing – an area also included among BoldLeads features. 

Most real estate lead generation companies will provide you with just that – real estate leads – which is fine since that’s what you paid them to do. However, the longer your leads list becomes, the more difficult it gets to keep track of them all. In those cases, agents usually purchase separate CRM software to help them cope with the amount of correspondence that goes into lead nurturing. CRM is short for customer relationship management and it’s a crucial part of any real estate endeavor.

BoldLeads CRM assistance removes the need for such additions. From delivering leads, BoldLeads’ software goes straight to engagement and follow-up. Before you even lift a finger, BoldLeads’ system will automatically send engaging texts and emails as a kind of vetting process. Consequently, you’ll be left with leads who show a level of interest indicative of legitimate intent to take action regarding their real estate.

The next step involves another term that not everyone will be familiar with: funnels. Marketing funnels plan out the customer’s journey, which begins with them learning about your services and ends with them deciding whether they want to work with or buy a product from you. 

There are different types of funnels, and BoldLeads software automatically sorts your leads into the appropriate ones. This is important for determining your conversion strategy. 

To pinpoint the most probable conversion candidates, you’ll have engagement indicators at your disposal to tell you if a lead has read your message, replied to it, and whether you’ve made progress with them.

You can sync the software with your Google calendar and add reminders for contacting your potential customers. With every new development, your lead’s status will get updated. BoldLeads’ software organizes everything to such a degree of neatness that the best real estate leads become blatantly apparent in a matter of days.

Additional Features

If you thought that BoldLeads’ aforementioned capabilities were more than enough, you’ll be pleasantly surprised to hear that this software has a few more tricks up its sleeve. 

Marketing blasts

One-on-one contact is always best, but group emails or messages can have their purpose too. Tips, news reports, open house invitations, and other similar content can revitalize old leads or engage current inactive ones.        

Consolidated inbox

Mixing personal and professional correspondence is always troublesome and can result in certain names getting buried and forgotten. In order to prevent the loss of valuable contacts, BoldLeads groups all of your leads into a single inbox.  

Personalized capture page

This is a very noteworthy feature because of its usefulness and the fact that it showcases BoldLeads’ cleverness. You can obtain even more leads by having the traffic from your own website redirected to your landing page. 

Text Concierge

Aside from follow-up messaging, BoldLeads’ Text Concierge feature maintains a decent level of communication with your leads. It’s a human-powered system that mimics the experience of communicating with a personal assistant. There’s no lack of BoldLeads reviews in which users have reported a notable increase in their conversion rates brought about by receiving assistance from one of BoldLeads’ concierge staff.

A concierge will attempt to contact your leads several times and once they’ve qualified them, you’ll be notified so that you can continue the conversation yourself. You can even send in old leads whom you may have given up on, and have a concierge take a crack at re-engaging them. It’s a system that will spare you the headache of being constantly glued to your screen.

Lead referrals

BoldLeads offers a compelling 20% referral fee. The purpose of this is to reduce lead waste. Every lead that you don’t have time for or that you feel doesn’t fit you can be sent to BoldLeads’ referral network in exchange for the 20% fee.


If you’re tired of always having to type out the same sentences over and over again to respond to similar inquiries, you’ll appreciate the email and text templates that come with your account. You can even make your own if the premade ones aren’t to your liking.


BoldLeads pricing isn’t displayed on the website, as there are multiple factors that determine the exact amount. Getting a quote for your business is simple, just go to the website and input your information into the short online form.  

Credit For Referrals

Awarding credit is BoldLeads’ way of encouraging referrals. Users who refer their friends and colleagues to this lead generation company will receive $50 worth of credit towards their subscriptions.

Ease of Use

As soon as you lay eyes on the program, you are able to tell that BoldLeads’ designers have put in quite a bit of effort into making the BoldLeads platform very intuitive and user-friendly. They’ve even come up with a blueprint designed to help you navigate the various features.

Along with the blueprint, you’ll have access to coaching videos. The videos span from introductory user instructions to more complex subjects, all with the aim of training you to use the software to its maximum potential.


You might have thought that we’d reached the extent of BoldLeads’s services and are already considering signing up with what is clearly one of the top real estate lead generation companies. That would certainly be a good move to make, and we aren’t trying to dissuade you from doing so – on the contrary. But before you do so, we’d like to mention a few more perks that come with that account.

Once you sign up, you’ll be able to further enhance your lead collection and management via third-party add-ons. These include:

  • Agent seats – You can grant your team members access to your account. 
  • Automated CMA – Comparative market analysis (CMA) reports are often used to show the estimated value of a property in the current market. Sending these reports can improve your odds of winning more listings. After you use your BoldLeads login to access your account, you can add CloudCMA and Market Snapshot to receive automated CMA reports.
  • Voice Broadcasts – You might have heard of stealth voicemails. In case you haven’t, these are voicemails that are sent to your leads without causing their phones to ring (resulting in them calling you back to get more information). All you have to do is record a reusable voicemail and it will be forwarded to your leads on your behalf.
  • Extra text messages – With your subscription, you’ll get 2,500 automated SMS messages (texts that are a part of a funnel aren’t included in the 2,500 messages). The extra texts from BoldLeads cost $59, $89 or $129, depending on the amount you want to buy.

Customer Support

BoldLeads’ customer support can be reached by chat, email, or phone. Between 6 a.m. and 5 p.m., you’ll have the representatives’ undivided attention. We’ve confirmed this ourselves. After we sent them an email, they responded at the very start of their working hours. The representative was polite and immediately inquired about the most convenient time to call. Many other BoldLeads reviews rave about the helpful and fast care provided by the company’s customer care representatives.


When it comes to reliable and quality real estate lead generation and lead nurturing, BoldLeads’ services are hard to match. Even though its prices aren’t readily displayed on its website, there’s no shortage of customers reporting more than satisfactory results for the money they’ve paid.

In our review, we laid out the facts. If you found any part of it enticing, we would recommend going to and signing up yourself, since nothing beats first-hand experience. 

If you’re still hesitant, keep in mind that getting in touch with BoldLeads’ customer support is a breeze, so you might as well give them a ring and ask them any questions you may have. You don’t have to worry about representatives running out of patience as they are trained professionals, happy to do their jobs as best as they can.

What is the best lead generator for real estate?

BoldLeads’ ranking is always at the top of the best lead generation companies lists, so we’d feel comfortable recommending this as our number one choice for acquiring quality real estate leads. The lead nurturing system is an added bonus of cooperating with this company.

How do I get real estate leads without cold calling?

There are plenty of ways to get leads without having to resort to cold calling. You can speak at public events, create ad campaigns, re-engage old clients, or use the power of social media. A pricier option is to look up the top 10 lead generation companies and hire the one that best suits your needs.

How can I get free real estate leads?

Free leads aren’t that easy to come by, but if you’re willing to put in the work, they’re far from unattainable. You could ask for referrals from past customers or from reputable companies in your area, write articles for papers or websites, or organize open houses. The key is to get your name and brand out there and associate them with high-quality services.

Is buying real estate leads worth it?

If by “worth it” you mean saving time and energy, then yes, buying real estate leads pays off. Judging by Market Leader, Real Geeks, and BoldLeads reviews, customers find the assistance from these lead generation companies very useful. They can easily turn a solid percentage of the leads they receive into customers and later into profitable business deals.