The old world is rapidly giving way to new and emerging ideas, while consumers are enjoying more and more power.
The old world is rapidly giving way to new and emerging ideas, while consumers are enjoying more and more power.
With the national unemployment rate down at just 3.6%, employers are competing to lock down top talent.
The primary purpose of branding is helping businesses stand out from the competition.
Remote work is hands down one of the most desirable benefits an employer can offer. The freedom to work wherever you want with more flexible hours has led to US digital nomad numbers more than doubling between the prepandemic 2019 and 2021. Indeed, many remote employees expect remote work to become the new normal. We’ve created this list of the most interesting remote work statistics to examine how this model fits into the world post-COVID-19 and what it means for employee productivity. We’ve used reliable sources to answer the following questions: How has the popularity of remote work changed in recent years? What are remote work trends for 2023? How many companies offer work flexibility, and how flexible is this in reality? How many people work from home? Who is the average remote worker? What are the benefits and challenges of remote work? What can we expect in the future of remote work? Key Remote Work Statistics - Editor’s Pick 67% feel the greatest benefit of remote work is flexibility in how they spend their time. 31% of US employers exclusively hire remote workers. Companies allowing remote work have 25% lower employee turnover than those without. 64% of US on-site employees who prefer exclusively working remotely intend to quit their jobs. 62% of workers feel more productive when working remotely. The number of people who work primarily from home grew from around 9 million in 2019 to 27.6 million in 2021. 41% of small businesses are asking employees to return to work. Remote Work Stats More employees work remotely now than ever before, and flexible work arrangements are emerging as a key perk in the world beyond pandemic lockdowns. Still, many small businesses, as well as larger companies, are requiring employees to return to the office. Here we have compiled key work-from-home statistics and other insights into the state of the workplace in 2023. In the United States, 30% of employers don’t allow remote work at all. (Owl Labs) Despite an increasing number of people seeing the benefits of having flexible working conditions, almost a third of companies in the US require full-time in-office work. However, full-time on-site work is a preference for only 22% of employees, according to the 2022 State of Remote Work Report produced by Owl Labs in collaboration with remote work consulting firm Global Workplace Analytics. 27.6 million people in the USA worked primarily from home in 2021. (U.S. Census Bureau) According to telecommuting statistics available in 2022, the number of Americans working primarily from home has tripled in recent years. In 2019, before the COVID-19 pandemic shuttered offices worldwide, around 9 million people, or 5.7% of the total US workforce, worked primarily from home, compared to 27.6 million, or 17.9%, in 2021, according to the American Community Survey released in September 2022. Regular telecommuting surged by 216% between 2005 and 2019. (Global Workplace Analytics) According to stats on working from home, advanced technology makes it possible for many industries to be equally productive with completely remote and full-time in-office staff. Regular telecommuting expanded over 11 times faster than the rest of the workforce, which increased by 20%, and 54 times faster than the self-employed population, which grew by 4%, according to Global Workplace Analytics’ analysis of ACS data. 41% of small companies are asking employees to return to work. (Owl Labs) Stats on people working from home in 2022 show that small companies that hire between 10 and 50 employees are more likely to require them to return to the office than enterprises with 10,000-plus employees (27%). At the same time, small businesses are behind on updating their video meeting technology. Only 32% of them have done so, compared to 46% of larger companies with between 5,001 and 10,000 employees. 74% of professionals believe remote work will become the new normal. (Growremotely) The percentage is only slightly higher among entrepreneurs, at 76%. Working remotely adds to the sense of freedom for both entrepreneurs and professionals, as this lifestyle allows for more flexibility in terms of where you work from. There’s little doubt these remote and work-from-home trends will continue in the future. 31% of US employers exclusively hire remote workers. (Owl Labs) Although 30% of companies don’t allow remote work, 31% are actually 100% remote companies. Only a slightly lower percentage, 29% of employers, allow hybrid work, with between one and four days spent in the office. The shares of those requiring only occasional remote work and occasional in-office work are 6% and 2%, respectively. By 2025, 36.2 million Americans will work remotely. (Upwork) According to remote work statistics unveiled by Upwork’s Future Workforce Pulse report, 19.4 million Americans worked remotely in the pre-pandemic era. The data also shows that, due to the pandemic, 53% of businesses say that remote work has increased their willingness to hire freelancers. In the US, 25% of workers work from home at least once every week. (Owl Labs) According to the remote workers statistics for 2022, 34% of US employees have remote jobs, while 41% are working in a physical office. Tellingly, Owl Labs’ data also shows that millennials lead the way among those who prefer fully remote work, with 44%, compared to 41% of Generation X, 40% of Gen Z, and 38% of boomers. Gen Z, with 38%, leans more toward the hybrid model than millennials (37%), Gen X (34%), and boomers (30%). Working in an office full-time is preferred by 31% of boomers, 25% of Gen X, 22% of Gen Z, and only 19% of millennials. 46% of women in the US prefer remote working. (Owl Labs) Statistics on remote work show only 39% of men prefer working remotely. At the same time, 37% of men, compared to 34% of women, like hybrid work more than other models. The survey conducted in July 2022 also shows that 24% of men and 19% of women prefer the onsite office environment to hybrid work or being fully remote. Benefits of Remote Work People who work remotely love their improved work-life balance so much that a majority would even take a pay cut to have flexible working hours. This and other startling statistics about remote work can provide guidelines to business leaders on how to proceed with the workforce post-COVID-19 pandemic. 67% of people who work remotely see flexibility in how they spend their time as the biggest benefit. (Statista) Remote work statistics from 2022 show that the second-biggest benefit seen by 62% of remote workers is the flexibility to work from any location. Having more time, thanks to not having to commute, is cited as a benefit by 59% of respondents. 97% of remote workers would like to work remotely for at least some of the time in their careers. (Buffer) As we’ve already mentioned, 30% of companies still don’t allow remote work, even though it obviously has positive effects on employee morale and engagement at work. In fact, according to the remote working statistics unveiled by Buffer’s State of Remote Work 2022, a whopping 97% of respondents would recommend remote work to others. This is certainly something companies should consider in their proposals. Statistics about remote work show that 55% of workers would take a pay cut of 5% or more to have flexible working hours. (Owl Labs) The possibility of having a flexible working environment is so tempting that 52% of workers would take a pay cut of 5% or more to have flexibility in the working location. The share of those who would take a pay cut of 10% or more is 23%. Companies that allow remote work have 25% lower employee turnover than those that don’t. (Owl Labs) This may seem like a small difference right now, but it’s a clear indicator of the correlation between these two factors. As more and more companies begin to offer remote work as an option, employee satisfaction and loyalty will increase. 32% of people feel that a flexible schedule is the greatest benefit of remote work. (Buffer) Remote work statistics show that people also enjoy the fact they can work from any location they want (25%), don’t have to commute (22%), and can spend time with family (11%). Remote work obviously allows for a better work-life balance and greater employee satisfaction. 17% of remote workers say their companies have a four-day workweek. (Buffer) Even when their companies do not offer a four-day workweek, 69% of remote employees wish their company had this policy in place. At the same time, 14% say this option is not important to them. Buffer’s State of Remote Work 2022 report also shows that 63% of workers’ employers support remote work by offering flexible working arrangements, while 30% say this is not an option but they wish it were. One-way travel time to work dropped from 27.6 minutes in 2019 to 25.6 minutes in 2021, thanks to more people working from home. (U.S. Census Bureau) Among metropolitan areas with a million or more residents, the San Francisco-Oakland-Berkeley, CA Metro Area and the San Jose-Sunnyvale-Santa Clara, CA Metro Area had the highest percentage of people working from home (approximately 35%) in 2021. This comes as no surprise since this metro has strong links to both the information and technology sectors. A half-time telecommuter saves 11 workdays per year thanks to reduced commuting. (Global Workplace Analytics) People working from home half the time save an estimated $600-$6,000 per year, even when additional energy costs are subtracted. These telecommuting statistics account for savings from reduced costs for travel, parking, and food. A typical US employer saves $11,000 for every half-time telecommuter they hire per year. (Global Workplace Analytics) Another piece of information that might help employees argue for their right to work from home is the fact that it’s beneficial for employers, too. According to working-from-home statistics, the savings for employers come from increased productivity, reduced absenteeism and turnover, and lower real estate costs, among other cost-cutting benefits. If all those who could work remotely did so just half the time, the cut in greenhouse gas emissions would be equal to taking the entire New York State workforce off the road. (Global Workplace Analytics) This cut in greenhouse gas emissions would require a 75% reduction in driving on remote days, according to telecommuting stats. It turns out that remote work isn’t only beneficial for employees and their employers but also for the environment. Work-from-home employees don’t commute daily, dramatically reducing the amount of pollution they’re responsible for. 62% of workers feel more productive when working remotely. (FlexJobs, Owl Labs) By contrast, only 11% feel less productive when working offsite. These remote worker productivity stats show marked differences by employee age - millennials and Gen Z feel more productive at home. In contrast, boomers and Gen X feel more productive in office space. Remote Work Problems Of course, working-from-home stats also show it’s not all roses. The below section looks into how workplace stress trends are shifting and the possible fallout of pushing employees to return to the office. 25% of remote workers are unable to unplug after work. (Buffer) The flexibility of remote work sometimes makes it difficult to shut off from work and make use of free time. At least, that’s the case for 25% of remote workers. Meanwhile, 24% of remote workers cite loneliness as a struggle when working from home, according to these work-from-home statistics. An equal percentage of remote employees, 21% to be exact, say that working across time zones, difficulty focusing, and staying motivated are their struggles when working offsite. 64% of US on-site employees who prefer exclusively working remotely intend to quit their jobs. (Gallup) Workplace stress is nothing new, but the rise of remote and hybrid options has led to new developments in why people feel burned out and have lower employee engagement. A Gallup survey of US remote-capable yet on-site employees in June 2022 showed that 47% of those who prefer exclusively remote work and 36% of those who favor the hybrid work model experience burnout and are more likely to look for a new job when forced to work from an office. At least six in 10 office workers (65%) whose jobs can be done elsewhere prefer hybrid work, while the desire to exclusively work from home has more than doubled from 7% in October 2021 to 16% in June 2022, according to these labor force insights. 53% of millennials would look for another job if their employers asked them to return to the office. (Employee Benefit News) According to remote work statistics from 2022, 33% of boomers and 40% of zoomers would do the same. 53% of millennials and 46% of zoomers even feel a raise would be necessary to get them back in the office. Employees are split on the most productive location for brainstorming. (Owl Labs) Brainstorming is all about speed, wit, and bouncing ideas around the room. According to working-from-home productivity stats, 39% of employees prefer to do it in the office and 37% from home. Workers believe the office is the most productive environment for meeting new people (59%), managing others (51%), and team meetings (51%). 49% of workers feel managers view those in the office as harder working and more trustworthy than their remote counterparts. (Owl Labs) The 2022 remote work survey by Owl Labs shows 48% of workers are concerned that working remotely means they have less of a say at work and will miss out on opportunities. Other Telecommuting and Working-from-Home Stats Did you know over 35 million digital nomads roamed around the world in 2022? Read about this and other stats on working remotely in the following section. 59% of remote workers around the world would like to continue primarily working remotely from home. (Buffer) Work flexibility means that these employees are free to work from anywhere they want, yet most choose their homes as the optimal location. However, not far behind are remote employees who said they would prefer to continue primarily working from other locations (41%). These remote work stats are a perfect segue for some surprising digital nomad statistics. 79% of people working from home pay for their internet themselves. (AppNeta) Remote work statistics also show us that remote work comes with some additional expenses people don’t usually think about. Nearly four-fifths of remote workers have to pay for their own internet because the company doesn’t cover this expense. Add another 10% of those who say their partners cover their internet expenses and 5% of those who say their parents foot the bill. A mere 1% say their company or employer pays their internet bill. There are more than 35 million digital nomads globally as of 2022. (Two Tickets Anywhere) In the US alone, the number of digital nomads has more than doubled from 7.3 million in 2019 to 15.5 million in 2021. These telecommuting statistics from 2022 tell us that 73% of digital nomads chose this work model to improve their work-life balance; 68% due to the freedom of the lifestyle; 55% because of their love of travel; and 43% to avoid office politics. An average digital nomad is 32 years old. While 51% of digital nomads come from the US, the UK is in second place with 8%, followed by Russia and Canada with 5% each. The worldwide remote desktop market is projected to grow from $2.27 billion in 2022 to $7.22 billion by 2029. (Fortune Business Insights) The global remote desktop software market is forecast to grow at a CAGR of 18% in the 2022-2029 period. The market, valued at $1.92 billion in 2021, is experiencing robust growth due to the increasing adoption of the work-from-home practice in the past few years. The virtual office market is expected to expand from $40.5 billion in 2021 to $137.7 billion in 2029. (Maximize Market Research) The virtual office market has also been experiencing higher-than-anticipated growth due to the increased demand for virtual office spaces amid an increased adoption of remote work. The MMR projection assumes a CAGR of 16.5% in the 2021-2029 period. Parting Thoughts Flexible work hours and flexibility in how people spend their time are the key perks either desired or enjoyed by off-site employees, remote work statistics in 2022 show. So much so that the majority of workers who prefer to exclusively work remotely are willing to quit if their employers do not allow them to do so. One thing that is certain is that remote work is now a fact of life, and employers requiring employees to return to the office should tread lightly to avoid unexpectedly high turnover rates in the months and years to come.
So before we get into the nitty-gritty of coworking statistics, let’s take a brief look at the history of coworking itself.
Hi everyone. I’m Meg Roy, and this is the Grow Your Business podcast. Today’s guest is Joe Donovan. You might know Joe as an award-winning author and successful entrepreneur. You probably didn’t know that he is also a podcast-marketing expert. He’s here to talk about podcast advertising: How and why brands use podcasts to get their name out there. He has promised to share some fun and valuable podcast statistics and facts. Welcome to Grow Your Business, Joe! Sounds familiar? If so, you may be among the 38% of Americans who enjoy listening to podcasts at least once a month. These audio essays delve into current events, hobbies, obscure facts, philosophy, history, music, and any other subject imaginable. If you’d like to learn something, odds are there’s a podcast for it. Podcast Statistics - Editor’s Choice: Two hundred twenty-six million Americans have heard about podcasts. 38% of Americans listen to podcasts at least once a month. There are over 2.4 million active podcasts in 2022. On average, 45% of podcast listeners have an annual household income of more than $250,000. Two million podcasts are registered on Google. 51% of podcast listeners say they pay more attention to ads they hear on a podcast than through other types of media. General Podcast Facts and Stats Podcasts are gaining popularity across the US, allowing everyone with an audio interface and headphones to share their thoughts. So, whether you’re a podcasting superfan, always on the lookout for your next favorite show, or someone who’s acquired an audio interface and is looking to offer some of your own ideas through podcasting, here are some intriguing facts and numbers about this novel media form. 226 million Americans have heard of podcasts. (Edison Research) To put it another way, 79% of Americans are aware that podcasts exist, according to the latest podcast audience statistics. This doesn’t necessarily mean they listen to them – it just means they are familiar with the concept. This has not always been the case. At the beginning of the millennium, only a small percentage of consumers had heard about podcasts. And back in 2006, only 22% of US adults said they were familiar with podcasting. 62% of Americans over the age of 12 have listened to podcasts. (Edison Research) About two-thirds of Americans above the age of 12 have listened to podcasts. That’s 177 million podcast listeners; these numbers tell us that most people who have heard about podcasts also listened to them at least once. 38% of Americans listen to podcasts at least once a month. (Edison Research) This is fewer listeners than in 2021 (41%), but more than in 2020 (37%). Does that mean that podcasts have become mainstream? Well, more than a third of the US teen and adult population, or over 130 million people, listen to or watch podcasts at least once a month, so we’d say yes. Also, podcast listener statistics show 43% of Americans in the 35-54 age bracket listen to podcast shows once a week, up from 39% in 2021. How many podcasts are there? One report says over 2.4 million. (DemandSage) Podcasts are like spoken-word blogs in that, like bloggers, podcasters share their experiences and cover a wide array of topics. There is probably a podcast out there about any subject you can think of. Considering that there were two million podcasts with at least one episode on Apple Podcasts in 2021, this seems pretty possible. On the downside, half of those had only three or fewer episodes published. 2 million podcasts are registered on Google. (Variety, Tumblr) That might seem impressive - but then again, there are 562.5 million blogs registered on Tumblr alone. So why is podcast growth slower than blog growth? According to podcast length statistics, consumers often lose interest in podcasts, finding episodes to be too long or boring. To help people find the most popular podcasts, Google developed an indexing system for listeners to sift through particular shows and episodes. There are podcast episodes available in over a hundred languages. (GMR Transcription) Podcasts are great for sharing knowledge, experiences, and information with a broad audience. You can listen to people chat away about politics, business, cooking, and even knitting – the options are endless. According to GMR Transcription podcast statistics, whether you are interested in Asian, Hindu, Texan, Jewish, or African-American content, you will surely find plenty of creators to listen to. 61.1 million American families have at least one music podcast fan. (Marketing Charts) The results of a 2018 study showed the most popular podcast genre among American families is music. It was followed by TV and movies, with 60.5 million households listening to podcasts on these topics regularly. The other major podcast genres, including technology, science, politics, arts, games, sports, business, and religion, are popular among 49 to 59 million households across the United States, according to podcast popularity statistics. Global Podcast Statistics As a staple of internet culture, podcasts are widely available across the globe. While the most polished shows are popular for a reason, nothing is stopping you from researching more niche topics and learning, for example, more about what Vikings did when they were home. Yes, there is a podcast about that! Let’s take a quick trip around the world to see how well countries besides the US have adopted this new medium. There were 424.2 million global podcast listeners in 2022. (Insider Intelligence) This is a 10% increase from 2021. The US led the chart with 117.8 million monthly podcast listeners in 2021, representing 40% of internet users; China and Brazil ranked second and third on the list, with 85.6 million Chinese podcast listeners and 39.2 million Brazilians, respectively. However, these numbers are due to these countries' large populations, making the percentage of listeners compared to a country's population a more solid metric. Sweden ranks second after the US in this category, with 34.6% of Swedish internet users being podcast listeners. 58% of citizens in South Korea listened to podcasts in 2018. (OZY, Insider Intelligence) Before the pandemic, podcast listenership was booming in South Korea. More than half of the population listened to podcasts monthly, while two out of three Koreans considered themselves podcast fans. However, with the COVID-19 pandemic behind us, people are finding less time for podcasts, and growth is slowing down. Some countries, like China and Argentina, are expected to experience steady growth in podcast adoption over the next two years. South Korea, meanwhile, has apparently reached a stop in its podcasting craze, with a mere 5.9% predicted growth in 2024, compared to 9.7%, and 8.8% for 2022 and 2023, respectively. 90% of Australians know what podcasts are. (Edison Research) In line with this high awareness rate, podcast growth statistics show that Australians overtook Americans in terms of podcast adoption in 2022. Compared to the US’s 38%, 40% of Australians listened to a podcast at least once in a given month. 10.5 million adults in the UK are weekly podcast listeners. (Rajar) In other words, 19% of UK adults listen to at least one podcast per week. They are the most popular among 24- to 35-year-olds (11%). Only 2% of those over the age of 55 have caught the podcast bug in the UK, however. Podcast Listener Demographics Who listens to podcasts the most? While it does seem like a young people’s game, not a single demographic group is “safe” from podcasts. Let’s take a look at some of the demographics related to the podcasting world. Podcasts represent 10% of all content millennials listen to. (Billboard) Millennials are particularly keen on podcasts! And why wouldn’t they be? Podcasts fit perfectly into their busy daily schedules, allowing them to listen to the latest episodes of popular shows regardless of time and place. The most popular podcast platforms let users stream or download podcasts, music, and videos, uniting all their passions in one place. 53% of US monthly podcast listeners were men, 46% were women, and 1% were non-binary people. (Edison Research) Men in the US are more likely to watch or listen to podcasts than women, according to statistics on podcast demographics. Still, the shares of men and women in the US who listen to podcasts are pretty close, too - 41% and 36%, respectively. 47 million women listened to podcasts in 2022. (SXM Media, Edison Research) Statistics on podcast listening in the US, according to The Women's 2022 Podcast Report, show that the number of women who listen to podcasts is steadily going up. This additionally means that more than one in three US women over the age of 18 has listened to a podcast in the past month. A podcast listener is 68% more likely to have a postgraduate degree. (Music Oomph) Podcasts are becoming increasingly popular among highly educated people. It is 45% more likely for a podcast listener to have a college degree. Looking at gender differences in podcasting and education, women who listen to podcasts have higher education and a higher income than the overall US population, according to podcast analytics. On average, 45% of podcast listeners have more than $250,000 in annual household income. (Music Oomph) Podcast listeners are mostly young, educated, and rich. Almost half of all podcast listeners have an annual income of a quarter of a million dollars. 59% of people listening to podcasts in the US are white. (Edison Research) The demographics of podcast listeners show that most American consumers who listen to podcasts are white. Additionally, 16% of listeners are Black, 16% are Hispanic, and 3% are Asian. Where To Find Podcasts It certainly seems like streaming services are mushrooming these days. While this does mean you’ll have more choices when it comes to podcast variety, it does have the potential to become a conundrum. To see how people deal with that, let’s look at popular podcasting statistics on where people find listening material. 39% of smart-speaker owners listen to podcasts at least once a week. (National Public Media) This represents a 22% increase over the past half a decade, as just under a third (32%) of smart-speaker owners listened to podcasts weekly in 2017. How People Listen to Podcasts Now, here are some fun facts about users’ listening habits. 21% of average podcast listeners listen to four or five different episodes weekly. (Edison Research) Additionally, The Infinite Dial’s report found that 18% listen to two episodes a week, another 18% to 11 or more episodes, and another 18% indulge in six to 10 podcast episodes per week. 70% of podcast subscribers listen to most of the episodes they download. (Rajar) The MIDAS survey podcast download statistics also show that 68% of those who use podcast platforms to download episodes are likely to watch or listen to the whole broadcast. In other words, not everyone is interested in everything the podcasters have to say and instead listens to only the parts that strike their fancy. 66% of study participants reported having screen fatigue during the COVID-19 pandemic. (MAGNA) In 2021, Spotify and Magna conducted a study comparing ad receptivity among digital audio and digital video formats. 66% of those who participated in the study claimed to have experienced screen fatigue during the COVID-19 pandemic. Gen Z study participants were the most likely, with 44% of examinees, to experience a lot of screen fatigue compared to other generations. Additionally, 29% of people cite screen fatigue as the primary reason they made the switch to audio content. Every week, podcast listeners tune in to seven different shows on average. (Music Oomph) The average podcast listener watches seven shows per week and subscribes to six new shows. This hardly comes as a surprise, as there’s such an array of podcast topics available. How many of those shows become a staple in someone’s life is, however, a different matter entirely. 32% of drivers prefer to listen to podcasts in the car. (Edison Research) Podcast statistics for 2022 show us that podcasts have taken consumers by storm. These on-demand audio files allow consumers to listen to content anytime, anywhere. Listening to podcasts while driving around has become a daily staple for many. Thirty-two percent of those aged 18 and up who have driven or ridden in a car in the last month now listen to podcasts in the car. This marks a 2% increase compared to 2021 and a 4% increase from 2020. Compared to other audio sources, podcasts are still lagging behind AM/FM radio, which is the go-to for a staggering 73% of Americans over 18 who are regularly in cars, although it’s still a decrease from the 81% of 2020. More than half of Americans do chores while listening to podcasts. (Edison Research) Multitasking and listening go hand in hand. Fifty-nine percent of consumers listen to a podcast while doing housework. Fifty-one percent like to cook and listen to shows at the same time. Forty-four percent prefer listening to a podcast while running or exercising. Podcast listeners claim podcasts are an excellent way to relax - about 50% go to bed while listening to their favorite shows. As these numbers represent the state of affairs from 2019, we imagine the effects were even stronger during and after the pandemic. Podcasts and Business Here are some of our favorite podcast statistics that can help us understand the business aspect of this popular media. 94% of podcast consumers are active on at least one social media channel. (Podcast Insights, Edison Research) Podcast listeners are active social media users, according to the latest podcast stats, more so than the general US population, of whom 82% have at least one social media channel, with the average American having 7.1 social media accounts. They are also more likely to follow their favorite brands on social media channels such as Facebook, Instagram, Pinterest, and YouTube. More than half of US avid podcast listeners pay attention to the ads. (Edison Research) Super listeners are more likely to listen to ads on podcasts than on any other medium: 51% of podcast listeners paid more attention to podcast ads compared to the ads on other mediums, which is 3% more than in 2020. The study considers “super listeners,” those who consume five or more hours of podcasts weekly. Thirty-one percent of podcast listeners say they pay the most attention to ads when they’re integrated into a podcast episode in the form of a personalized conversation with the host, while 26% pay more attention to ads simply read by the host. Sponsorship messages and pre-recorded ads have less engagement, at 24% and 20%, respectively. Businesses spent $1.7 billion on podcast advertising in 2022. (Insider Intelligence) Podcast ad revenue is expected to continue growing: In 2023, US podcast ad expenditure will exceed $2 billion, accounting for approximately one-third of digital audio services ad spending. 39% of small and medium-sized business owners are podcast listeners. (Bredin) Podcast listenership statistics show that the podcasting craze didn’t skip small business owners, and they were pretty popular even in 2018. And why would it? Apart from bringing information and entertainment to those long nights of product packaging or cleaning up after a long shift, you could even start your own show. Podcasts can be a great way to present your brand to listeners, explain your mission, connect with your existing customers, and even gain new ones. Monday, Tuesday, and Wednesday are the best days to release a podcast. (Income School) What is the best day to release a podcast? Podcast-marketing specialists say that consumers are most likely to download episodes on Mondays, Tuesdays, Tuesdays, and Wednesdays, especially if the podcast releases at night, between 2 a.m. and 5 a.m. Saturday and Sunday are the days when the number of downloads is the lowest. Spotify claims to have 4 million podcast titles in its library. (Spotify) Counting all the podcasts across multiple platforms has proven extremely tricky. Some podcasts remove all but their latest episodes from their libraries, some exist on multiple platforms, and some never publish anything more than the first episode. However, with the popularity of podcasts, the 4 million number is all but surprising. This rings particularly true in light of the news that TikTok might be looking to expand into the podcast universe. More than half of all podcasts are up to an hour long. (Buzzsprout) Buzzsprout, a podcasting giant, reports that more than 50% of podcasts hosted on its platform have an average podcast length of between 20 and 60 minutes. Seventeen percent of all episodes pass the 60-minute mark, while the least common are short episodes that are shorter than 10 minutes, with only 10% of all published episodes. Bottom Line The convenience of doing your chores while being entertained is surely a plus, but the familiarity of listening to your favorite host talking about a topic that truly matters to you is what makes this medium so popular. So put on your preferred podcast, sit back, and enjoy the show.
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